Gentle Enough for Their First Day.
Powerful Enough to Protect Every Day After.

100% ORGANIC • MICROBIOME-SAFE • BABIES & TEENS

From first bath to first board exam, we keep their skin, senses and microbiome safe.

La Mu Shu & YOGEZ Cuddlez are not just baby products. They are age-smart Soul-Science™ rituals that grow with your child ; from delicate newborn skin to active, sweaty, screen-time teens.

Designed by Dr. Yogez: Advanced Ayurveda, phyto-biotech and microbiome science in edible-grade, dermatologist-conscious formulas made for tiny bodies and big feelings.

GROWS WITH YOUR CHILD

One ritual map from 0 to 16 years: cleanse, massage, protect, soothe, defend. You don’t need a new philosophy for every age ; just small upgrades within the same Soul-Science™ system.

93% parents reported calmer, softer skin within 7–14 days of switching to the Pure Joy ritual.
6 active clusters tuned for baby-safe cleansing, microbiome support, rash recovery, insect defence and SPF30 protection.
45-day comfort guarantee. If your child’s skin does not feel happier with correct use, we’ll work with you or refund.

What does your little one need right now?

Pick their age and biggest worry. We’ll show you the simple ritual to start with.

Age & stage
Biggest worry
Your YOGEZ ritual
MRP (approx)
🍼 0–2 years ; newborn & infant
Dry, flaky, easily irritated skin after bath
Pure Joy All-in-One Wash + Pure Joy Massage Oil (+ Rash Relief Serum for spots)
₹649–₹1,897
🧸 2–6 years ; toddler & pre-school
Sun exposure, park tan, rough knees and elbows
Pure Joy All-in-One Wash + Pure Joy Glow Lotion SPF30
₹1,548
🎨 3–10 years ; outdoor / park kid
Mosquito bites, evening outdoor play
Insect Repellent Spray + Pure Joy Glow Lotion SPF30
₹1,298
🔥 0–4 years ; diaper & heat rash
Recurring diaper, drool or sweat rash
Rash Relief Serum + Pure Joy Bath Soap or All-in-One Wash
₹848–₹1,198
🎒 8–16 years ; tween & teen
Sweat, odour, friction rashes, dullness
Pure Joy All-in-One Wash + Pure Joy Glow Lotion SPF30 + Rash Relief Serum (spot zones)
₹2,097
🧩 Any age, sensory-sensitive
Doesn’t tolerate strong fragrance or foam
Pure Joy Bath Soap + Pure Joy Massage Oil + Rash Relief Serum as needed
₹1,547

Don’t see your child’s exact pattern? Answer 4 questions and we’ll send a personalised Cuddlez Ritual Card to your email or WhatsApp with timing, quantities and parent notes.

Six colourful heroes. One calm, protected childhood.

Each formula works alone, but they’re designed to click together as cleanse • massage • protect • soothe • defend.

Best for: everyday head-to-toe cleansing
0–16 years
Rs. 649.00
La Mu Shu Pure Joy All-in-One Wash

La Mu Shu Pure Joy All-in-One Wash

Gentle hair • face • body wash Chamomile, Aloe, Lavender hydrosols

Creamy all-in-one cleanser with probiotics and tremella that leaves baby and teen skin clean, hydrated and calm ; not squeaky.

Learn more
Best for: bar-soap lovers & sensory kids
0–12 years
Rs. 299.00
La Mu Shu Pure Joy Bath Soap

La Mu Shu Pure Joy Bath Soap

Pure Joy bath bar Olive, Coconut, Shea, Calendula

Cloud-soft, low-foam bar that cleanses and gently exfoliates with Sensicare, mushroom and botanical oils for velvety baby skin.

Learn more
Best for: massage & sleep ritual
0–10 years
Rs. 699.00
La Mu Shu Pure Joy Massage Oil

La Mu Shu Pure Joy Massage Oil

Pure Joy massage oil Almond, Jojoba, Calendula, Chamomile

Modern Abhyanga oil that nourishes, hydrates and soothes while strengthening bones, muscles and the emotional bond you share.

Learn more
Best for: sun & screen protection
6 months–16 years
Rs. 899.00
La Mu Shu Pure Joy Glow Lotion SPF30

La Mu Shu Pure Joy Glow Lotion SPF30

Glow lotion SPF30 Moringa, Avocado, Raspberry, Probiotics

Cushiony daily lotion that deeply hydrates, calms and protects with SPF30, so kids and teens can play, study and travel with ease.

Learn more
Best for: mosquito & insect defence
6 months–16 years
Rs. 399.00
La Mu Shu Insect Repellent Spray

La Mu Shu Insect Repellent Spray

Insect repellent spray Camphor leaf, Lemongrass, Peppermint

Plant-powered, pleasantly scented spray that keeps bugs away during playtime, travel and sleep without harsh chemicals.

Learn more
Best for: diaper & heat rash comfort
0–10 years
Rs. 549.00
La Mu Shu Rash Relief Serum

La Mu Shu Rash Relief Serum

Rash relief serum Tamanu, Calendula, Sea Buckthorn, Kombucha

Concentrated comfort serum that soothes and moisturises rash-prone zones while respecting delicate microbiome balance.

Learn more

Modern childhood skin faces more than “just diaper rash”.

Pollution, AC air, screens, sugar, stress, school and harsh soaps all talk to their skin and microbiome. YOGEZ listens, then answers with ritual.

🧴
Dry, irritable skin after every bath
Reality
Baby comes out of bath soft for 10 minutes ; then the cheeks, legs or tummy go dry and red. You keep switching products, but the cycle repeats.
Why typical products fail
Strong surfactants and fragrance strip the barrier. Heavy mineral oils sit on top instead of feeding deeper layers.
Your YOGEZ fix: Pure Joy All-in-One Wash + Pure Joy Massage Oil with mushroom, probiotics and botanical oils that cleanse gently and seal hydration into the barrier.
🌞
Park tan, rough knees and elbows
Reality
Arms and legs are darker and rougher than the rest of the body. You love their play, but worry about long-term damage.
Why typical products fail
Basic baby lotions skip SPF, and heavy sunscreens feel sticky or chalky, so kids resist them on busy mornings.
Your YOGEZ fix: Pure Joy Glow Lotion SPF30 folds hydration, brightening and soft SPF protection into one quick step.
🦟
Bites, buzzing and midnight scratching
Reality
Mosquitoes and insects ruin evenings and sleep. Coils and plug-ins smell harsh and feel unsafe around tiny lungs.
Why typical products fail
Synthetic repellents and strong indoor fumes can irritate skin and breathing, especially for babies in small rooms.
Your YOGEZ fix: Insect Repellent Spray uses hydrosols and essential oils with neem and moringa seed oil to keep bugs away, gently.
😓
Sweat, odour & teen skin stress
Reality
First body odour, sweat bumps and friction rashes show up exactly when tweens and teens are most self-conscious.
Why typical products fail
Harsh “teen washes” strip and over-dry, sparking more oil, sensitivity and rebellion against routines.
Your YOGEZ fix: Pure Joy All-in-One Wash + Pure Joy Glow Lotion SPF30 keep cleansing and hydration gentle but effective, so teens stick to it.

Why YOGEZ babies & teens rituals work faster and stay gentler.

We treat childhood as a continuous story ; not a series of disconnected product ranges.

1Microbiome-first cleansing

Not “tear-free chemistry”, but flora-friendly bases.

From day one, your child’s skin hosts a living ecosystem. We choose surfactants, pH and ferments that respect it.

🧫Inulin, Lactobacillus and Kombucha ferments support friendly flora.
🛁Coco/Decyl Glucoside and plant oils cleanse without “squeaky clean” damage.
🌈Barrier and microbiome feel calmer over weeks, not just minutes after application.
2Age-smart ritual map

One philosophy, small upgrades as they grow.

The same Pure Joy ritual evolves from baby to toddler to teen with simple additions ; SPF, bug shield, rash serum.

🍼Babies: wash + massage + rash comfort for touch and sleep.
🧸Toddlers: add SPF30 and bug defence for parks and play dates.
🧑‍🎓Teens: keep the same gentle base to avoid strip-and-react cycles.
3Soul-Science™ bonding

Bath time becomes an emotional anchor, not a chore.

When care feels playful and predictable, children cooperate. Consistency is what turns clean formulas into real change.

💞Massage, SPF and bug-spray moments become tiny “I’m safe” signals.
🎨Colours, textures and scents are kept soft and joyful, not overpowering.
📆Ritual cards and reminders (email/WhatsApp) help you stay on rhythm.

Why “cute packaging” and “mild fragrance” are not enough.

Childhood skin needs barrier science, microbiome care and age-smart SPF & defence, not just cartoon labels.

What your child really needs
Typical baby / teen care
YOGEZ Cuddlez & La Mu Shu
Barrier-safe cleansing
Sulfates, synthetic fragrance, high pH “tear-free” washes.
Coco/Decyl Glucoside, hydrosols and oils tuned to child-friendly pH.
Sun & play behaviour
No SPF in lotions; sticky sunscreens kids refuse.
Glow Lotion SPF30 with soft, everyday protection and brightening oils.
Rash & friction comfort
Petrolatum-only or steroid creams addressing symptoms, not balance.
Tamanu, Calendula, Sea Buckthorn and bio-ferments for soothing + barrier support.
Bug safety
Coils, plug-ins and harsh chemical sprays near tiny lungs.
Hydrosols + essential oils in a skin-happy, plant-based insect shield.
Growth-stage continuity
Different brands and philosophies at every age.
One Soul-Science™ framework from baby to teen; easier to trust and follow.

Six gentle clusters designed for tiny bodies and growing teens.

The same Soul-Science™, tuned for smaller systems and bigger adventures.

🫧 Cloud-Soft Cleanse

Olive, Coconut, Shea, Aloe, Chamomile, Calendula with Coco/Decyl Glucoside.

Lifts away sweat, food, pollution and sunscreen while keeping baby and teen skin cushioned.

🧫 Microbiome Nurture

Inulin, Lactobacillus ferment lysate, Kombucha filtrate, Tremella mushroom.

Supports balanced flora on scalp and skin, helping reduce irritation and dryness cycles.

🛡️ Sun-Soft Shield SPF30

Red raspberry seed oil, Carrot seed oil, Moringa, Vitamin E.

Breathable, everyday protection from sun and oxidative stress without sticky residue or white cast.

🌸 Rash Rescue & Barrier Repair

Tamanu, Calendula, Sea Buckthorn, Rosehip, Coconut, probiotic filtrate.

Soothes and moisturises rash-prone areas while respecting tiny skin’s barrier and microbiome.

🌿 Bug-Gentle Defence

Camphor leaf hydrosol, Lemongrass, Peppermint, Lavender, Neem, Moringa.

Plant-based insect protection that smells like a fresh evening, not a chemical lab.

💆 Pure Joy Massage & Touch

Sweet Almond, Coconut, Jojoba, Calendula, Chamomile, Squalane, Blue Tansy.

Nourishes skin, supports bone and muscle comfort and anchors a nightly “I’m safe” feeling.

What shifts in 7, 21 and 45 days (if you stay in rhythm).

Every child is different. Think of this as a gentle map, not a medical promise.

Days 1–7 • First comfort

Bath time stops ending in emergency cream.

Skin feels softer after wash. Some rashes look calmer. Night massage becomes a soothing ritual instead of a rushed step.

Days 8–21 • Rhythm & resilience

Clothes glide easier; tantrums reduce.

Rough patches soften; park tan looks less patchy. Bug bites feel less dramatic. Teen body odour and friction rashes are easier to manage.

Days 22–45 • New normal

Childhood skin feels like background, not a daily problem.

You notice fewer product panics and more predictable, calm skin days ; as long as your ritual stays consistent and medical issues are handled with your paediatrician.

YOGEZ Cuddlez & La Mu Shu products are not medicines and do not replace paediatric or dermatological care. For persistent rashes, infection, fever or allergy, always consult your doctor.

Simple 2–3 step rituals you can lock in with one tap.

Choose the stage; we’ve pre-mapped the routine. Add the full ritual to cart in a single click.

First Bath & Bedtime Cuddlez

For newborns and infants where touch, sleep and barrier comfort matter most.

La Mu Shu Pure Joy All-in-One Wash + La Mu Shu Pure Joy Massage Oil + (optional) La Mu Shu Rash Relief Serum
Use Pure Joy All-in-One Wash for bath, follow with full-body massage, and keep Rash Relief Serum handy for specific rash zones.

Park Play & SPF Guard Ritual

For toddlers and school kids who live between classroom, playground and birthday parties.

La Mu Shu Pure Joy All-in-One Wash + La Mu Shu Pure Joy Glow Lotion SPF30 + La Mu Shu Insect Repellent Spray
Wash off sweat and dust, hydrate and protect with Glow Lotion SPF30, then mist insect spray before outdoor time.

Gentle Teen Balance Ritual

For tweens and teens navigating sweat, odour and friction rashes alongside school and screens.

La Mu Shu Pure Joy All-in-One Wash + La Mu Shu Pure Joy Glow Lotion SPF30 + La Mu Shu Rash Relief Serum
Keep cleansing and hydration gentle yet effective, and use Rash Relief Serum on friction or sweat-prone zones.

Real parents. Real kids. Real calmer skin days.

Plug in your UGC clips here ; one baby, one toddler, one teen and one travel story.

Baby ritual UGC 1
“Within a week, bath time stopped ending with emergency cream and crying. The massage ritual is now our favourite 10 minutes.”
Toddler UGC 2
“Park time now means: wash, lotion, spray, play. Fewer bites, fewer meltdowns, more photos.”
Teen UGC 3
“My teen actually reminds me about the Glow Lotion SPF30 now. It feels like skincare, not punishment.”
Travel UGC 4
“We carried the wash, rash serum and bug spray to grandma’s house. Best decision of the holiday.”

The YOGEZ Cuddlez clean promise.

If it stresses little bodies, tiny lungs or fragile ecosystems, it does not enter our lab.

❌ No sulfates • ❌ No parabens • ❌ No synthetic fragrance cocktails • ❌ No mineral oil or petrolatum • ❌ No phthalates • ❌ No microplastics or silicones that coat and clog • ❌ No hydroquinone, bleach or harsh brighteners • ❌ No oxybenzone / octinoxate • ❌ No formaldehyde donors or triclosan.

Yes to: 100% certified organic bases, child-conscious essential oil levels, microbiome-aware pH, recyclable or reusable packs and full ingredient transparency. Always patch-test and follow your paediatrician’s advice.

Babies & teens rituals plug into the wider YOGEZ Soul-Science™ map ; the six Master Rituals for Rest, Clarity, Density, Glow, Beginnings and Vitality. When your child’s bath-time rhythm is aligned with your own scalp, skin and gut rituals, the whole home feels calmer.

Babies & teens FAQs

Short, honest answers so you can decide with confidence.

From what age can I use La Mu Shu Pure Joy range on my baby?

Our formulas are designed with very young skin in mind. In general, you may introduce Pure Joy All-in-One Wash and Massage Oil from the newborn stage, unless your paediatrician has advised otherwise. Always patch-test on a small area first and avoid broken or infected skin. For any premature or medically fragile baby, please seek explicit doctor guidance.

Is the Insect Repellent Spray safe for newborns?

The spray uses plant hydrosols and essential oils at child-conscious levels, but we recommend using it from around 6 months onwards, avoiding hands and face. For younger babies, spray on clothes, stroller fabric, crib netting or parent’s clothing instead of directly on skin, and always take advice from your paediatrician.

Can teens use the same Pure Joy products meant for babies?

Yes. In fact, many parents prefer gentle, microbiome-supportive formulas for tweens and teens instead of harsh “teen washes”. For acne or medical skin conditions, pair the ritual with your dermatologist’s plan rather than replacing it.

Can I use Rash Relief Serum on the diaper area?

Rash Relief Serum is formulated to soothe and moisturise rash-prone areas including folds and diaper zone. Apply a very thin layer on clean, dry skin and allow it to absorb before putting on a fresh diaper. For severe, open or infected rashes, or if in doubt, consult your paediatrician first.

Are these products free from sulfates, parabens and mineral oil?

Yes. All Cuddlez & La Mu Shu formulas are free from sulfates, parabens, mineral oil, petrolatum, phthalates, microplastics and harsh synthetic fragrance. We rely on plant-based surfactants, oils, hydrosols and ferments that align with our Soul-Science™ standards.

Ready to give your child a calm, colourful, microbiome-safe ritual? Start with one hero or a simple 2–3 step bundle.